Digital Product Owner (m/f/d)

Date: Nov 26, 2021

Location: Stuttgart, DE, 70565

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


For over 100 years, the Whirlpool and Bauknecht brands have stood for high-quality and innovative household appliances in the areas of cooking, baking, dishwashing, washing, drying, cooling and freezing.  Bauknecht Hausgeräte GmbH is a wholly-owned subsidiary of the US Whirlpool Group, which is one of the leading groups in the field of large household appliances with around 77,000 employees and approx. 20 billion dollars in sales.




We are looking for a 

Digital Product Owner (m/f/d)



Job Mission

We are looking for an experienced and knowledgeable Web Master to join our D2C ecommerce team

As a Web Master eCommerce Analyst, you will be responsible for websites management, coordinating the UX & UI, development, deployment and maintenance of these e-commerce platforms. You will be the coordinator of all website updates and upgrades in line with the ecommerce and brand marketing requirements. Develop the best strategies for the online channel, increase brand awareness and maximise online sales. You will represent the local team with the regional product owners and UX teams. You will be part of the D2C e-commerce team and will report to the Head of D2C.



Your task in this role will include


  • Product owner of the digital platforms and website 
  • Managing, monitoring, maintaining and updating own web shop on Bauknecht website and benchmarking competitors' websites 
  • Creating requirements for improving user experience and formulating local responsibility (vs. regional)
  • Creation and management of appropriate content for the website, taking into account the organisational strategy
  • Supporting the content management system to external interfaces 
  • Handling texts, images and other content in CMS under SEO relevant points
  • Collaboration and coordination with all staff and management to ensure brand strategies are in place
  • Contact person for the E-Commerce Sales Lead, the SEO Specialist and the CRM Manager
  • Optimisation of the presence under data protection guidelines and consideration of all legal aspects
  • Ensuring the quality and efficiency of the website through the implementation of regular test plans 
  • Operational adjustments and improvements of the own webshop 



Background and experiences


  • Bachelor's degree in computer science, business informatics, project management, business or a related discipline or equivalent
  • Min. 3 years of experience in a Web Master Analyst role, preferably in a eCommerce environment
  • Strong knowledge of eCommerce platforms processes and technologies
  • You are proficient in HTML
  • Deep knowledge of Google Analytics and CMS, knowledge of VTex platform is a plus
  • Excellent analytical and communication skills with strong attention to details, flexibility and adaptability in changing environment
  • Fluent English, good knowledge in German
  • Start Up and/or agency experience is very welcome





Time & Location:

When: immediately, indefinite
Location: Stuttgart or remote within the EU
What can you expect?
A highly motivated team as well as a friendly and extremely collegial working atmosphere
Cross-functional and international cooperation
Challenging and varied tasks with direct responsibility and a lot of creative freedom


Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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