Manager, Brand & Sales Experience

Date: Jul 20, 2021

Location: Springfield, IL, US, 62701

Company: Whirlpool Corporation

Requisition ID: 45374 

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


This Role in Summary


Whirlpool is currently seeking qualified candidates for an Manager Training & Development  The brand & sales experience manager develops and manages a range of strategic programs and initiatives to drive awareness, excitement, and advocacy for Whirlpool brands among consumers, trade customers, and internal stakeholders, with a specific focus on KitchenAid, Whirlpool & Maytag brands.

Today, you might be hosting 20 consumers for a class on how to bake salmon in a Whirlpool oven. Tomorrow, you'll create a calendar of live events to support the launch of a new product coming in the next year for KitchenAid.   You’ll help design unique & creative ways to extend our brands through experiential events and discovery based interactions in a bustling brand experience center.  And, you might help facilitate unique learning experiences for 600 of your peers at the annual sales conference.


Your Responsibilities Will Include 


  • Lead the design, creation & execution of experiential and/or discovery-based brand experiences to support the brands’ objectives and cultivate brand advocacy in the consumer Experience Center
  • Lead strategy and ideation to create a calendar of events and relevant programming that supports brand objectives and coordinates with product launch timelines
  • Execute programming based on brand objectives & launch calendars
  • Serve as the conduit to brand & shopper marketing teams as well as internal and external agency partners to ensure all branded assets at World of Whirlpool are executed properly
  • Attend key marketing / brand / agency team meetings to ensure proper brand management
  • Coordinate all events/programs with support teams (F&B, planners, engineers, housekeeping, etc) to ensure flawless execution & superior service
  • Support Executive Producer in managing all facility operations through hospitality contractor including but not limited to F&B, service, housekeeping, planning, meeting engineering, execution & ongoing vendor relations
  • Coordinate with appropriate agencies, vendors and tradesmen to create / update / fabricate facility experiences and installations
  • Hire and manage agency partners and creative contractors for the Experience Center, potentially including social media management, printed or branded assets, website development and contracted instructors or facilitators
  • Manage the production and execution of marketing materials for the Experience Center including the website, email marketing, social media
  • Manage all operating costs based on annual budget provided
  • Cultivate productive relationships with building tenants, neighbors, building management & local community members 
  • Manage all public / corporate / city / landlord communication regarding the facility and its events, operating hours, closures, VIPs, etc.
  • Constantly study innovations in brand experience to ensure the foremost tactics and trends are practiced at World of Whirlpool
  • Lead by example the team that is the “first face” of the World of Whirlpool and set the tone for all trade, executive and consumer visits; occasionally host, facilitate or emcee events, tours, trainings & introductions
  • Ensure a safe, clean & comfortable facility at all times 
  • Measure facility & campaign successes with regard to penetration, guest satisfaction, consumer / trade engagement, successful calls to action; deliver on knowledge retention and ROI key metrics
  • Serve as productive member of the leadership squad for the broader Sales Enablement team 
  • Master the key selling competencies and embed knowledge into experience design


Minimum Requirements


  • Bachelor’s degree
  • 5+ years in experience in Marketing  and  Brand Experience  (Retail-tainment or Edu-tainment)



Preferred Skills and Requirements


  • Bachelor’s degree in sales, marketing, training or hospitality
  • Excellent written and verbal communication skills. Ability to communicate on all levels to external Trade Partners, end consumers, executives, key influencers and fellow employees
  • Proven track record of strong performance in a team environment
  • Previous experience in cross functional project management
  • Use personal computers, iPads, Internet, Powerpoint, Prezi, Word, Excel, audio visual, photoshop, etc.
  • Must be flexible with work and personal schedules to meet facility requirements.  Evening, weekend, holiday and flex schedule time required
  • Ability to understand and identify different needs of various Trade Partners, Corporate executives and end consumers
  • Learn new product information quickly and well enough to impart to others
  • Innovative mind
  • Previous experience with adult learning curriculum development, experiential marketing and/or live event/show production a plus
  • Previous team leadership in a corporate environment preferred
  • Previous high performance in guest service, hospitality, retail or other customer facing environment a plus
  • Chicago experience, contacts & market knowledge preferred



Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Nearest Major Market: Springfield

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