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Digital Activation Manager

Date: Feb 23, 2021

Location: Prague, CZ, 15000

Company: Whirlpool Corporation

Requisition ID: 41936 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

 

Job Mission:

Activation Manager will be responsible for translating Company digital marketing plan into detailed Trade Partners digital plans in close cooperation with Key Account Managers and Trade Marketing Managers

Main Activity:

 

  • Implementing a new digital governance and operations model that enables the consistent execution of our digital marketing strategy 
  • Develop clients’ digital channels and execute promotional plans for key Trade Partners based on Company Digital & Marketing Plan 
  • Planning and executing tailored on-line activities to support quarterly sales plans and new product launches 
  • Assuring best brand and products visibility in e-commerces 
  • Directly cooperating with Trade Partners Digital Marketing Departments 
  • Setting, tracking and evaluation of KPIs for COOP activations 
  • ROI analysis 
  • Ensuring rich product content execution at TPs web sites
  • Cooperation with local CZ/SK digital marketing manager and aligning COOP digital activation plans with overall digital marketing strategy 

 

Required experience:

 

  • Complex overview about online marketing: SEO,SEA, Google Analytics,  PPC, Copywriting, UX strategy
  • Proficient in creating content for Social Media and online marketing 
  • Overall orientation in  Social Media environment and trends
  • Product promo activation experience 

 

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at whirlpoolcorp.com.


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