SEO Specialist

Date: Jun 9, 2021

Location: Peterborough, GB, PE2 9JB

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers in 2020. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

Act as an internal SEO champion and evangelize SEO best practices in different internal forums & communicate acquisition updates/ plans to the wider organization and leadership on a regular basis.


As the SEO & CRO specialist, you will lead the SEO strategy for the country to maximize our organic traffic and eCommerce conversion rates. You will coordinate agencies, build guidelines, support all the digital consumer experiences we design, and collaborate with the regional & global SEO teams with best practices.


You are also responsible to ensure that everything we do and develop is SEO compliant and adheres to the SEO global, regional and local guidelines to increase conversion rate in all digital channels. 

You are an SEO super fan! Involved in SEO blogs, detailed oriented and your knowledge of Google is off the charts!                                                                   


Your task in this role will include:


  • Lead the SEO strategy in collaboration with regional and global teams
  • Execute on-site all SEO copywriting  projects
  • Build regular business cases to put SEO activities at the top of the priority list.
  • Responsibility for day to day and week to week delivery of SEO initiatives, ensuring best practices are met consistently
  • Monitor Organic Search performance of ours and top competitor sites on a daily basis
  • Define and track KPIs for ongoing SEO and content initiatives
  • Identify and engage best agencies/vendors
  • Audit our web pages and develop a roadmap to help implement required changes

Background and experiences:


  • 5 years of professional experience in developing and implementing SEO programs for a large scale brand both technical and copywriting programs
  • Experience of working with Agile
  • Expert knowledge of digital marketing principles such as funnel optimization UX & Landing Page optimization
  • Extensive knowledge of campaign management systems, e.g., CMS, Atlas, Doubleclick, Adobe Target etc.
  • Experience with SEO tools including one or more of the following: Google Analytics, Adobe Analytics, Brightedge, Google Keyword Tool, Webmaster Tools, SEOMoz, Search Console, ranking tools, or crawlers
  • Deeper technical knowledge around semantic HTML, open-graph, sitemaps, structured data, and relevant evaluation tools
  • Exceptional troubleshooting skills and should thrive in high expectations scenario with many stakeholders
  • Superb writing skills
  • English fluency



Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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