Junior Category Manager

Date: Nov 26, 2021

Location: Peterborough, GB, PE2 9JB

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


Job mission
Create category and product strategies and plans to deliver the UK market’s financial targets through a full understanding of market, competitor, and trade partner dynamics. Translate the insights into actionable opportunities. Create engagement in the organization for product launches and the unique features of our products by showcasing product expertise and carefully planning new product introductions. Work in close co-operation with the central team to indicate the UK needs and requirements to optimize the local range. All in accordance with the UK long range plan.
Your tasks in this role
Category and product range management:

  • Propose and maintain a product range strategy for the dedicated categories and products for the UK market
  • Maintain the local product database with correct information in co-operation with the central product teams
  • Set the correct price position for products and maintain MSRPs by category and market
  • Secure the quality of the monthly and yearly forecast process on category and product level
  • Deliver market P&L per product group and provide input to EMEA category P&L

New product Introductions coordination:

  • Drive the new product launch execution in the market
  • Define preferred launch windows and propose distribution strategy for new product introductions
  • Coordinate request for samples and all the assets needed for the new product launch

Market insight management: 

  • Analyze business needs,  market research and consumer insights
  • Benchmark categories and products based on available market data to identify gaps and opportunities for new and existing products
  • Consolidate local marketing inputs and feed to Whirlpool EMEA HQ category teams
  • Translate push plans into markets and manage bad stock push plans
  • Recommend PMR strategy and objectives for category to optimize the category mix

Product and category expertise:

  • Take charge of product support, in particular focusing on quality management, analysing 5 start, CTI and quality KPI  trends
  • Support trade partner meeting preparation and presentation creation
  • Support Trade Marketing in category presentation to sales
  • Support the creation of effective training materials and events in co-operation with Activation/Marketing team
  • Support the creation of brand materials with correct value propositions in co-operation with Brand and Digital Marketing team

Background and experience

  • 2-3 years experience as Category or Product or Trade Marketing
  • Excellent communication skills 
  • Flexibility, self confidence, integrity
  • Working with tight deadlines
  • Ability to handle complexity and prioritize
  • Ability to show leadership and influence others
  • Strong analytical skills and ability to use Google suite
  • Enthusiasm to learn and grow in the company
  • Passion about improving our consumers’ everyday life at home


  • UK market knowledge for home appliances or electronics
  • Previous experience on white goods, preferably in Built in
  • Ability to use Tableau/GFK efficiently for analysis

What we offer


  • Competitive salary and benefits package, including pension, annual leave 

Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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