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Digital Marketing Specialist

Date: Nov 17, 2020

Location: Peterborough, GB, PE2 9JB

Company: Whirlpool Corporation



<span style="font-family:"Segoe UI",sans-serif">The Opportunity


<span style="font-family:"Segoe UI",sans-serif">Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.



<span style="font-family:"Segoe UI",sans-serif">Job Mission


<span style="font-family:"Segoe UI",sans-serif">The Digital Marketing Specialist is responsible for driving explorers and intender traffic to our brand & product pages on owned and retailer sites. This individual is part of our internal marketing services agency, where you will be responsible for SEO strategy formulation, content implementation/syndication and measurement across our brands and shopper marketing activities at Whirlpool. You will also be accountable for the set-up of our product range both on owned and retailer sites as well as implementing automated systems to enhance our capabilities in this area. This role contributes heavily to the growth of the business’s site traffic and engagement, working closely with technical, content departments and E-commerce & brand leads developing and implementing appropriate strategies to support content, technical, and community building initiatives.

<span style="font-family:"Segoe UI",sans-serif">Traffic and sales will be targeted through increased presence and position across search engines, prioritizing Google. This position plays a key role in formulating and executing organic marketing strategies, while organizing a master editorial calendar, strategy across various businesses and stakeholders, and presenting results and new opportunities to leadership on a regular basis.

<span style="font-family:"Segoe UI",sans-serif">This role also sets quarterly and yearly SEO performance targets and ensures that all content campaigns are run within the given budgets and deadlines. This role has one direct report, responsible for tactical implementation of the strategy including: keyword research, in-depth analysis, curation and placement of content as well as direct product set-ups. This is a position that interacts across all .com teams and at various levels in a fast-paced and ever-changing environment. 

<span style="font-family:"Segoe UI",sans-serif">A successful candidate will demonstrate an advanced understanding of SEO strategy & tactics, content marketing, search engine algorithms, and ranking factors, as well as take a straightforward approach to the search industry and future of SEO. He or she must have prior search engine marketing experience with excellent analytic capabilities, keen business judgement, and the ability to work comfortably in a fast-paced environment. Experience working with large online retailers would be advantageous.

<span style="font-family:"Segoe UI",sans-serif">This position is based in Peterborough, UK, with Flexible Work Time or Remote Work arrangements for highly qualified candidates.


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<span style="font-family:"Segoe UI",sans-serif">Your task in this roll will include


  • <span style="font-family:"Segoe UI",sans-serif">Lead the strategy and roadmap on continuously growing paid and organic site traffic via content, display ads, and community building programs.
  • <span style="font-family:"Segoe UI",sans-serif">Develop strategies that are in line with the business’s overall goals and objectives in order to attract the anticipated business value.
  • <span style="font-family:"Segoe UI",sans-serif">Manage and develop relationships with external third-parties to license technology where it makes sense to buy rather than build, and stays on top of key trends and best practices in search engine algorithms, competitive landscape and the industry to develop winning strategies.
  • <span style="font-family:"Segoe UI",sans-serif">Lead the creation of marketing content, from defining goals, to developing editorial calendars, managing agency and internal teams, and working cross-functionally on design and execution.
  • <span style="font-family:"Segoe UI",sans-serif">Oversee the quality of the content and ensure the brand identity is followed.
  • <span style="font-family:"Segoe UI",sans-serif">Gather, classify, organize, and manage keywords through various tools and techniques.
  • <span style="font-family:"Segoe UI",sans-serif">Monitor and report key performance indicators such as indexing, rankings, backlinks, and serp click through rates.
  • <span style="font-family:"Segoe UI",sans-serif">Keep up to date with the newest SEO strategies, techniques and best practices<span style="font-family:"Arial",sans-serif">.



<span style="font-family:"Segoe UI",sans-serif">Background and experiences 


  • <span style="font-family:"Segoe UI",sans-serif">Bachelor's degree
  • <span style="font-family:"Segoe UI",sans-serif">3+ years of experience in Digital Marketing, including managing SEO strategy and content management
  • <span style="font-family:"Segoe UI",sans-serif">Search Engine Results Page (SERP) management experience
  • <span style="font-family:"Segoe UI",sans-serif">Experience with SEO tools including one or more of the following: Google Analytics, Adobe Analytics, Brightedge, Google Keyword Tool, Webmaster Tools, SEOMoz, Search Console, ranking tools, or crawlers



<span style="font-family:"Segoe UI",sans-serif">About us


<span style="font-family:"Segoe UI",sans-serif">Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.

<span style="font-family:"Segoe UI",sans-serif">Additional information about the company can be found at,or find us on Twitter at @WhirlpoolCorp.

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