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CRM Performance Marketing Manager

Date: May 1, 2021

Location: Peterborough, GB, PE2 9JB

Company: Whirlpool Corporation

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork, and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.



Job Description


You'll make sure every consumer interaction with our brands is an amazing experience. You'll ensure we put customers' experience first, test concepts faster, validate models quicker and accelerate our e-commerce business. Ultimately your role is to help owners and users of our products increase the value they receive from them over the ownership cycle.


Main responsibilities:


  • You will be responsible for driving e-commerce high-quality traffic acquisition (SEA, SEO & CRM ) that results in conversion and long-term customer value.
  • Reporting of performance metrics to make informed decisions and improvements
  • Responsibility for traffic acquisition through Shopping Campaign management, social and display advertising strategy
  • Work with the CRM and media agencies,  e-commerce commercial lead manager, and the wider brand & digital marketing teams to implement commercially viable and customer-centric activity.
  • Responsible for growing the consumer profile database and GDPR compliance across the business.
  • Responsible to build and implement our direct to consumer campaigns and programs to drive user engagement and improve conversion and repeat rates
  • Lead CRM analytics and reporting on the customer, channel (email & mobile marketing – push notifications), and program performance on a weekly, monthly, and ad-hoc basis.
  • Support the end to end CRM lifecycle covering both marketing and transactional emails
  • To ensure the analysis, enrichment, and quality of data from all available touchpoints, in order to use them correctly for business activities; and guarantee the consistency of data in the CRM. 


The Successful Applicant will...


  • Degree in computer science, economics or in the marketing and communication area;
  • 5 years of CRM experience in a consumer-facing, fast-paced e-commerce company
  • Passionate about data, analytics, and consumer insights
  • Knowledge of Salesforce marketing cloud, a Salesforce certification is a plus
  • Exceptional project management and organization skills, with meticulous attention to detail
  • Experience working with Coding and Engineering teams to drive technical projects, with a good understanding of information architecture
  • Results-driven marketer with proven quantitative and analytical skills, with expert spreadsheet knowledge. Tableau experience or design creative experience is a bonus.
  • Creative, methodical problem-solving skills with a focus on efficient execution while balancing big-picture thinking
  • Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
  • Superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively
  • Passion for CRM and user engagement
  • Strong sense of ownership and entrepreneurial spirit
  • Good knowledge of the English language.



Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

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