SEO Specialist

Date: May 13, 2022

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 


Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.



The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

We are seeking a knowledgeable, motivated, and creative SEO Specialist to join our team.
As the SEO & CRO Specialist, you will lead the SEO strategy for the country to maximize our organic traffic and eCommerce conversion rates. You will coordinate agencies, build guidelines, support all the digital consumer experiences we design, and collaborate with the regional & global SEO teams with best practices.
You are also responsible to ensure that everything we do and develop is SEO compliant and adheres to the SEO global, regional and local guidelines to increase conversion rate in all digital channels.
You are a SEO super fan! Involved in SEO blogs, detailed oriented and your knowledge of Google is off the charts!

Your responsibilities will include

  • Lead the SEO strategy in collaboration with regional and global teams
  • Execute on-site all SEO copywriting projects
  • Build regular business cases to put SEO activities at the top of the priority list.
  • Responsibility for day to day and week to week delivery of SEO initiatives, ensuring best practices are met consistently
  • Monitor Organic Search performance of ours and top competitor sites on a daily basis
  • Define and track KPIs for ongoing SEO and content initiatives
  • Identify and engage best agencies/vendors
  • Audit our web pages and development roadmap to help implement required changes

Minimum requirements

  • Minimum 3 years of professional experience in developing and implementing SEO programs for a large scale brand both technical and copywriting programs
  • Experience of working with Agile
  • Expert knowledge of digital marketing principles such as UX optimization & Landing Page optimization
  • Extensive knowledge of E-commerce Content Management Systems, e.g., Magento, Adobe Experience Manager, OpenCart, Vtex is a big plus.
  • Experience with SEO tools including one or more of the following: Google Analytics, SEMRush, Adobe Analytics, Brightedge, Google Keyword Tool, Webmaster Tools, SEOMoz, Search Console, other ranking tools, or crawlers
  • Deeper technical knowledge around semantic HTML, open-graph, sitemaps, structured data, and relevant evaluation tools
  • Italian and English fluency.

Preferred skills and experiences

  • Exceptional troubleshooting skills and should thrive in high expectations scenario with many stakeholders
  • Superb writing skills

What we offer

We offer challenging purposes, ownership of your role, great teams, and tools to build your capability. In our performance-based setting, you can take your career in exciting new directions - and as far as you want to go.  We offer agile working. 


Connect with us and learn more about Whirlpool Corporation 


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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