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SEO Specialist

Date: Jan 15, 2021

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation



The Opportunity


Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.



Job Mission


We are looking for an experienced and knowledgeable Search Engine Optimization (SEO) Specialist to join our GIS D2C & Digital Marketing Team. As a SEO specialist, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of business, the position will play a huge role in driving our business' growth and success.

The position will work in a very dynamic and multi-cultural environment in direct contact and coordination with the GIS Global team and the central/local e-business teams in EMEA.  



Your task in this roll will include


  • Plan, develop and guide the implementation of our D2C & Digital SEO strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEO KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify problems and deficiency and guide the implementation of solutions in a timely manner
  • Identify and guide the implementation of automatic processes to monitor SEO KPIs
  • Suggest improvements for process and productivity optimization
  • Work with development and marketing teams to properly implement SEO best practices within brand and D2C sites.
  • Stay up to date with the latest SEO and digital marketing latest trends and best practices
  • Gain functional ownership and develop leadership within the Whirlpool's Global Information System organization.



Background and experiences 


  • +4 years of experience as SEO Specialist or similar role, web analytics, marketing, eCommerce and business development
  • Experience with A/B testing and other testing metrics
  • Knowledge of front-end technologies (i.e. HTML, CSS, JavaScript and other front, etc)
  • Deep experience with Google 360 tools (Google Analytics, Google Tag Manager. Google Search Console)
  • Ability to analyze data and provide evidence-based recommendations
  • Project Management skills (better with Agile or PMO certification)
  • Critical thinker and problem-solving skills
  • Exceptional team player
  • Great interpersonal and communication skills
  • Strong communication skills, written and spoken, in English
  • Sense of ownership and pride in personal performance and its impact on our company’s success.
  • Experience on SEO analysis tools (i.e. Screaming Frog, HRef, etc) strongly recommended
  • Able to understand business functionality and translate it into application requirements
  • Ability to create compelling business cases with accurate cost and effort estimations
  • Intellectual curiosity and the ability to question thought partners across functional areas
  • Strong understanding of basic system engineering, information risk and security guidelines, and architecture standards
  • Understanding of the various software development lifecycles (e.g. Agile, Waterfall, etc.)
  • Strong analytical skills with the ability to learn new things
  • Good time-management skills








About us


Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.

Additional information about the company can be found at,or find us on Twitter at @WhirlpoolCorp.

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