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SEO Specialist

Date: Nov 17, 2020

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation

 

 

<span style="font-family:"Segoe UI",sans-serif">The Opportunity

 

<span style="font-family:"Segoe UI",sans-serif">Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

 

 

<span style="font-family:"Segoe UI",sans-serif">Job Mission

 

<span style="font-family:"Segoe UI",sans-serif">We are looking for an experienced and knowledgeable Search Engine Optimization (SEO) Specialist to join our GIS D2C & Digital Marketing Team. As a SEO specialist, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of business, the position will play a huge role in driving our business' growth and success.

<span style="font-family:"Segoe UI",sans-serif">The position will work in a very dynamic and multi-cultural environment in direct contact and coordination with the GIS Global team and the central/local e-business teams in EMEA.  

 

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<span style="font-family:"Segoe UI",sans-serif">Your task in this roll will include

 

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Plan, develop and guide the implementation of our D2C & Digital SEO strategy
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Work towards organic search optimization and ROI maximization
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Regularly perform thorough keywords research
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Identify key SEO KPIs
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Monitor redirects, click rate, bounce rate, and other KPIs
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Prepare and present reports regularly
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Identify problems and deficiency and guide the implementation of solutions in a timely manner
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Identify and guide the implementation of automatic processes to monitor SEO KPIs
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Suggest improvements for process and productivity optimization
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Work with development and marketing teams to properly implement SEO best practices within brand and D2C sites.
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Stay up to date with the latest SEO and digital marketing latest trends and best practices
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Gain functional ownership and develop leadership within the Whirlpool's Global Information System organization.

 

 

<span style="font-family:"Segoe UI",sans-serif">Background and experiences 

 

  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">+4 years of experience as SEO Specialist or similar role, web analytics, marketing, eCommerce and business development
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Experience with A/B testing and other testing metrics
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Knowledge of front-end technologies (i.e. HTML, CSS, JavaScript and other front, etc)
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Deep experience with Google 360 tools (Google Analytics, Google Tag Manager. Google Search Console)
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Ability to analyze data and provide evidence-based recommendations
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Project Management skills (better with Agile or PMO certification)
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Critical thinker and problem-solving skills
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Exceptional team player
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Great interpersonal and communication skills
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Strong communication skills, written and spoken, in English
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Sense of ownership and pride in personal performance and its impact on our company’s success.
  • <span style="font-family:"Times New Roman",serif"><span style="font-family:"Segoe UI",sans-serif">Experience on SEO analysis tools (i.e. Screaming Frog, HRef, etc) strongly recommended
  • <span style="font-family:"Segoe UI",sans-serif">Able to understand business functionality and translate it into application requirements
  • <span style="font-family:"Segoe UI",sans-serif">Ability to create compelling business cases with accurate cost and effort estimations
  • <span style="font-family:"Segoe UI",sans-serif">Intellectual curiosity and the ability to question thought partners across functional areas
  • <span style="font-family:"Segoe UI",sans-serif">Strong understanding of basic system engineering, information risk and security guidelines, and architecture standards
  • <span style="font-family:"Segoe UI",sans-serif">Understanding of the various software development lifecycles (e.g. Agile, Waterfall, etc.)
  • <span style="font-family:"Segoe UI",sans-serif">Strong analytical skills with the ability to learn new things
  • <span style="font-family:"Segoe UI",sans-serif">Good time-management skills

 

 

 

 

 

 

 

<span style="font-family:"Segoe UI",sans-serif">About us

 

<span style="font-family:"Segoe UI",sans-serif">Whirlpool Corporation (NYSE: WHR) is the leading major appliance manufacturer in the world, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world.

<span style="font-family:"Segoe UI",sans-serif">Additional information about the company can be found at WhirlpoolCorp.com,or find us on Twitter at @WhirlpoolCorp.


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