Digital, Social Media PR Manager and Events Coordinator

Date: Oct 13, 2021

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

Job mission

We are looking for a talented Digital, Social Media PR Manager and Events Coordinator to join our team in Milan. 


Main responsibilities:

  • Brand And Product Pr
    • Manage public relations by building the consideration, reputation and awareness of the brands addressing the journalists  / key stakeholders / influencers. 
    • Give visibility to the Company products / brands / campaigns and brand activations, guaranteeing the correct representation of brands and maximizing coverage and quality of releases/articles/posts.
    • Explore the opportunities of multichannel media scenarios and take advantage of contacts with multiple channels and media (TV / radio / digital).
    • Think out of the box, exploit unconventional initiatives beyond the traditional press office, and build innovative partnerships. 
    • Interest and attitude towards the digital world, digital PR, bloggers and influencers
  • Events: 
    • Manage autonomously and at 360 ° the Company events dedicated to Trade Partners, employees and journalists (PR events dedicated to product launches / communication campaigns / Trade Fairs)
  • Corporate Communications:  
    • Develop the institutional narrative around the Company's presence in Italy (sustainability / service / people empowerment). 
    • Build solid relations and network with editorial groups (generalist / lifestyle / consumer) on these topics.
  • The resource will also need to work on the: 
    • Coordination with external agencies / EMEA brand team / external communication team
    • Coordination with Team digital

Background and experiences:

  • 5 years of experience with a good network with journalists, editorial Groups, PR agencies
  • Fluency in Engilsh is required
  • Independent and always looking for ways to take initiative
  • Proactivity and curiousity
  • Excellent communication skills
  • Self-organised and able to work under pressure with deadlines
  • Motivated and dynamic personality
  • Proactive and engaging attitude

Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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