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CRM Specialist

Date: Feb 23, 2021

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

Job Mission

Would you like to work in a company with the higher purpose to be the best kitchen and laundry company in constant pursuit of life at home ?
To be part of a truly global organization and embark on a new transformational  journey? 
If yes, you are on the right spot here. We are building a new Digital and E-Commerce Team with the ambition to transform our organization and to develop and fuel our usual business differently.
We are looking for a person comfortable with ambiguity and excited by the challenge of shaping things from the ground up, eager to innovate and accelerate our digital efforts across the region bringing a solid set of experiences while also embracing out of the box thinking .
If the mission fits you well, please take a look at below to then join one of the most innovative teams in the EMEA Region as CRM Specialist.

The CRM Specialist is responsible to lead our CRM Strategy in order to optimize and improve consumer interactions based on the lifecycle of consumers. You will work with the regional development team and be the owner of our consumer database efforts and developing consumer journeys that can be used by multiple countries, you will coordinate country CRM leaders as well as our group of agencies.. You will be the point of contact for our Global DCoE CRM team and responsible to capture the trends that shape the innovation path in the space of CRM. 

Your task in this role will include:

  • Development and execution of our CRM strategy: planning and implementation of campaigns and programs to improve consumers interactions with Whirlpool and increase conversion rates
  • Lead consumer database strategies and actions following local GDPR rules
  • Continuous improvement of our data quality program
  • Support business cases and optimize ROI of direct marketing efforts 
  • Regularly reporting and optimization of all activities around our database actions in regards of Marketing campaigns, email campaigns and other virtual POS actions

Background and experiences

  • Minimum 5 years experience in developing and executing direct marketing campaigns
  • Salesforce marketing cloud consultant or email specialist certification required 
  • Knowledge of Consumer Data Base management and Consumer Journeys
  • Knowledge of Digital metrics and strategic digital marketing
  • Knowledge of Agile methodology
  • Experience in usage of marketing digital tools (Google Analytics,Tableau, Sales Force) 
  • Fluency in English is a must 


Did you know about Whirlpool? 

  • We have reduced water usage by 40% from 2017 to now in the production processes of our home appliances.
  • Our home appliances have a recycling rate that exceeds 90%: almost every material comes back into a production cycle and it is reused.
  • In 2018 we took voluntary pledges with the European Commission on the use of recycled plastics in our products by 2025.
  • 93 Nationalities represented in EMEA
  • 12.5% of our population under 30


For generations, Whirlpool Corporation has been helping people make the most of time so they can focus on what really matters – their families and their lives. “There is no right way to do a wrong thing” has guided everything we do, this is always based on our values being the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Excellence recognized by this international awards:

  • 2020 IF Design Award 
    • Whirlpool W Collection Black Fiber Built-In Suite (W6)
    • Whirlpool W Collection Venthob
    • Whirlpool W Collection Black Fiber 4 Doors Fridge Freezer
    • Whirlpool Essential Washing Machine
  • 2020 Red Dot Design Award 
    • Whirlpool W Collection Black Fiber (W9):
    • Whirlpool W5 Hob & Hood:

Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

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