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Deputy Manager - Digital Marketing

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Date: Jul 11, 2019

Location: Gurugram, HR, IN, 122002

Company: Whirlpool Corporation

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.

Whirlpool Of India Limited

Job Description

Job title: Digital & Social Media Executive

Reports to: Country Lead

Division/Department: KitchenAid

Work Location: Gurgaon

 

BRAND: KitchenAid is an American premium home appliance brand owned by Whirlpool Corporation. Since the introduction of its legendary stand mixer in 1919, KitchenAid® products have delivered premium standards of quality, long-lasting durability, and precision to the home kitchen. 99 years later, the KitchenAid brand now offers virtually everything you need for a well-equipped kitchen—high-performance appliances, cookware, bakeware and essential kitchen tools— you’ll find it all here, performance and perfection in equal measure.

KitchenAid made its way into the Indian kitchens in September 2013 across major cities and is now present across 15 cities with placement in 120+ stores and a. For further understanding on the brand, we would recommend you to go through our website - www.kitchenaid.in ; Facebook Page - @KitchenAidIndia ; YouTube – @KitchenAidIndia

 

PURPOSEResponsible for developing, executing and delivering KitchenAid digital/online marketing strategy to drive sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Campaign management

    • Plan and execute all web, marketing database, email, mobile, social media and display advertising campaigns

    • Full responsibility of developing World class Search [Optimization/Marketing]

  • Website and W-store

    • Devise strategies to drive online traffic to the company website/W-store

    • Draw insights and drive consumer purchase on W-store

  • Customer engagement

    • Manage eCRM; Plan & deliver CRM strategies encouraging customer acquisition, multi product cross sell, customer retention and customer loyalty

  • Driving Ecommerce

    • Collaborate with the Whirlpool ecommerce sales teams to drive marketing programs with ecommerce partners

  • Planning

    • Manage and drive traffic through various digital marketing strategies

  • Networking

External

Agencies

Internal

E commerce team, Category team


 

EDUCATIONAL QUALIFICATIONS

Full Time MBA 

AGE

23 yrs

EXP

2-3  Years experience in digital marketing in performance  space

KNOWLEDGE, SKILLS AND ABILITIES

TECHNICAL

  1. Digital marketing experience

  2. Digital campaigns

  3. Performance marketing

MANAGERIAL

  1. Lead with speed – agility, focus and confidence 

  2. Own it - be personally & collectively accountable for results

  3. Straight talk – Share honestly, transparently and timely

About us
 

Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. 

Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.


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