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Area Sales Manager - Institutional Sales

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Date: Mar 23, 2019

Location: Ghaziabad, UP, IN, 201002

Company: Whirlpool Corporation

Requisition ID: 31273 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.


  • Business Ownership & Strategy development: End-to-end ownership and definition of business goals, direction and operational road-map

  • Establish Distribution & Marketing Alliances: Persistent liasoning and adherence to targets to achieve marketing and distribution deals with key industrial brands.

  • Product & Brand Development: introducing procedure of undertaking customer feedbacks, industrial trials & testing, vendor screening & sourcing, import licensing, branding, promotion and sales

  • Set-up Sales & Distribution Channel: Enhance product penetration, achieve seamless supply mechanism, develop incentive schemes and anticipate changes in requirements through active engagement with dealers and end-customers..

  • Team Building: Ensure the team size and aggregate skill set is streamlined with the overall business goals entailing tasks such as recruitment, motivation, and training.     

  • Build an efficient & effective operational environment: Establish a strong back-end and operational mechanism encompassing finance, inventory, technology and logistics. Business Ownership & Strategy development: End-to-end ownership and definition of business goals, direction and operational road-map

  • To identify the hot spot markets for the B2B, i.e. based on Potentiality, Competition and risk.

  • To identify the focused segments with in the hot spot markets and allocate the Manpower for those locations.

  • Keeping a close view of market changes and strategies adopted by peer in B2B and and keeping the Product Team update.

  • Recruitments, placement, Training and monitoring of RMs.

  • Maintain day-to-day contact with RMs /Vendors & B2B Team, CO and ensuring smooth flow of information between them.




  • Achievement of ABP and ensuring that the targets defined are achieved through Network Channel management which have bearing on Market Share in Town/State/Region through Customer segmentation(Rural, Urban) as well as product segmentations(mass products ,premium products)

  • Coordinating with various Cross Functional Teams(CFTs) to ensure implementation of all organizational objectives

  • Shouldered the accountability of handling team management activities entailing training and development, coaching & tracking the performance

  • Regular Review of Channel performance -in house as well as through  various agencies-JD Power, mystery surveys to access the customer experience at the dealership ,preparation and execution of action plans to enhance the customer experience


Academic Qualifcation - MBA, Marketing / Sales

Experience - 5+ year of experience


About us

Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. 

Additional information about the company can be found at, or find us on Twitter at @WhirlpoolCorp.

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