Senior Designer

Date: May 14, 2022

Location: Chicago, IL, US, 60654

Company: Whirlpool Corporation

Requisition ID: 52177 


Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


Whirlpool Corporation is seeking a Senior Designer within the Brand Design team for a first-of-its-kind new division: Project X. Tasked with innovating the consumer experience and building the future of marketing at Whirlpool, Project X is the next generation of advertising, storytelling, and experience. With resounding support from executive leadership, armed with the latest digital marketing tools and award-winning creative and talent, our goal is nothing short of super-charging Whirlpool Corporation through investing in creativity and improving consumers’ lives inside millions of homes. The Senior Designer will be instrumental in building and maintaining our suite of brands through building robust design systems, brand identity structures, digital and experiential moments for our brand and brands to come to life. 

Leading the work for iconic brands like KitchenAid, Whirlpool, Jennair, Maytag, Amana, and more, this highly visible, business-critical division will be heavily invested in increasing the total output of campaigns, content, design, experiences, and digital innovations across all consumer touchpoints (film, social, digital, experiential, etc). 

If you’re a dream builder and a problem slayer with creativity in your soul, we’re looking for the right talent to help us continue our streak of globally awarded work. 

At the edge of the Chicago Riverwalk, Project X’s North American headquarters is located in the historic Reid Murdoch Building


In this role, you will support the Brand Design Team who’s responsible for bringing to life inspirational brand and digital design systems, campaign design, packaging (for KitchenAid) and spatial experiences for the full portfolio of the North America appliance brands (Whirlpool, KitchenAid, JennAir, Maytag and Amana). Your scope of work will deliver strategic, cohesive, modern, powerful brand expressions and experiences.



  • Design obsessed with a strong aesthetic and passion for creating design systems, brand identity design and packaging solutions that span print, digital and experiential touchpoints.
  • Connect, converse and collaborate within the Project X organization to tackle new initiatives and meet unexpected creative challenges.
  • Elevate the design thinking and creative; constantly innovating.
  • Work to upgrade and expand brand and digital identity systems for each brand across each consumer touchpoint along the customer decision journey.
  • Reflect and express brand strategies through compelling visuals across multiple consumer touchpoints. 
  • Mentor junior talent within the team.
  • Aid in the design production of creative assets for all our brands. 
  • Develop impactful, creative ideas and execution that deliver and adhere to the brand standards, ensuring cohesion and consistency in addition to being flexible and willing to push creative boundaries when applicable.
  • Collaborate with key internal partners to establish goals, and elevate the look and feel of our brand and customer experiences.
  • Participate in a collaborative working environment across creative disciplines and across the agency.
  • Be a good human being that brings passion for the work and compassion for teammates. 



Please note: You must provide a portfolio of design work with your application to be considered for this role.

  • Bachelor’s degree 
  • ~5-8 years of graphic design experience for established brands
  • Experience creating and designing robust design and brand identity systems
  • Experience in an agency or in-house setting
  • Experience with print, digital and experiential design
  • Experience with creative software, including Adobe Creative Suite, Figma and GoogleSuite products
  • Portfolio of great creative work 
  • Experience developing design systems and brand identities
  • Proven ability to deliver and maintain craft excellence at scale
  • Compassionate team mate
  • Contributes ideas and builds on ideas of others, welcomes input from others to improve outcomes, and considers and expresses alternate points-of-view with respect
  • Ability to respond to, consider, and incorporate feedback and requests with a constructive, can-do attitude
  • Demonstrates bias for action approach—quickly and decisively taking action when opportunity arises without waiting to be asked
  • Driven to raise the bar, challenge the status quo, and experiment with approaches outside of his/her comfort zone to deliver results and create impact 


A full Covid19 vaccination is required for this position.


Connect with us and learn more about Whirlpool Corporation


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Nearest Major Market: Chicago

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