Trade Marketing Manager

Date: Jun 21, 2022

Location: Casablanca, Casablanca, MA, 00000

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 


Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


We are looking for a 

 Trade Marketing Manager 

to join our marketing team.

This position will be based in Casablanca, Morocco.



Your main activities will be the following:

  • Translate & execute go-to-market plans to deliver in line with Market Budget, focusing on numerical distribution, PMR and quality of the shop's display.
  • Translate Marketing strategies (brand initiatives and launch plans) into customised plans by channel/account.
  • Reference for decisions on assortment, distribution, display, pricing, promotion at Trade Partner level.
  • Develop promo plans by channel/account, in collaboration with the product/category team.
  • Conduct business/competition analysis and gather market insights.
  • Analyze and supervise Sell In and Sell Out performance by Channel/Account.
  • Contribute to optimize Sales execution effectiveness and Trade coverage.
  • Propose and monitor trade terms and incentives.
  • Supervise the generation of 3/6 months rolling Sales Forecast (ODP) by Channel/Account, in close alignment with sales and product/category team.
  • Key trade partners meetings preparation and participation.



  • Bachelor or master degree in marketing or any related field
  • Experience as a product manager, category manager, trade management or any similar responsibilities
  • Driving license and means of transport
  • Fluent in English and French (both written and spoken)
  • Ability to build and maintain durable relationships with your stakeholders (internal and external)
  • Excellent analytical skills and ability to understand the market and the competitors to take strategic decisions
  • High sensibility to customer behaviour, capacity to analyze and understand it
  • Proactive and curious
  • autonomous and with entrepreneurial approach/spirit
  • Knowledge of Excel, Powerpoint and SAP is a strong asset


Connect with us and learn more about Whirlpool Corporation 


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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