Product Manager and Trade Marketing (based in Casablanca)

Date: Jul 22, 2021

Location: Pero, Milan, IT, 20016

Company: Whirlpool Corporation

Requisition ID: 42625 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.



The Opportunity


We are looking for a Product Manager and Trade Marketing to join our marketing team. This position is in Casablanca, Morocco.
As a product manager, you will be responsible for the product strategy for your assigned category/ market/ cluster and for the product launch execution in the market.

Your main activities will be the following:


  • Define country/cluster line up based on base model catalogue including a selection of area SKUs
  • Business case and budget preparation
  • Define preferred launch windows and propose distribution strategy for new products introduced in the country/cluster
  • Deliver country/cluster P&L (up to DCM) per product group and provide input to category P&L 
  • Translate push plans into markets
  • Recommend and define PMR strategy/ execution and objectives
  • Analyze competitive marketplace to develop GAP Analysis and identify the need for Product or Brand responses  including repositioning or drop-in models 
  • Value chains management
  • Propose price positioning and price change scenarios for different  country/cluster by category (Recommended retail price) 
  • Support on key trade partners meeting preparation  and presentation 
  • Support marketing manager in category presentation to sales and customers
  • System maintenance for local ranges
  • Coordinate request for samples from country/cluster and send to EMEA HQ
  • Responsible for sales demand forecast and prioritization of product allocations in the country/cluster (S&OP)
  • Support for the preparation of the point of sales material and catalogues
  • Product training to ensure deployment to the sales force and customers
  • Responsible for engaging with local testing institutes and laboratories


Who you are


  • Bachelor or master degree in marketing or any related field
  • 5 years experience as a product manager, category manager, trade manager or any similar responsibilities
  • Driving license and means of transport
  • Fluent in English and French (both written and spoken)
  • Ability to build and maintain durable relationships with your stakeholders (internal and external)
  • Excellent analytical skills and ability to understand the market and the competitors to take strategic decisions
  • High sensibility to customer behaviour, capacity to analyze and understand it
  • Proactive and curious
  • Knowledge of Excel (VBA) and SAP is a strong asset




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Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

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