Category and Trade Marketing Specialist

Date: Jun 22, 2022

Location: Bucuresti, Bucuresti, RO, 10882

Company: Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

The team you will be a part of

The Retail Marketing team is accountable for driving sell-out to the end-consumer through stores across all Channels by designing and executing the merchandising strategy as well as leveraging on the Promoter network across the geography.

This role in summary

As a Category and Trade Marketing Specialist (for Cooling Department- Refrigerators and Freezers), you will be responsible for creating go-to-market plans. To deliver in line with market plans through a full understanding of channel priorities, competitive & trade partner dynamics, and translating insights into actionable plans.

Your responsibilities will include

  • Conduct business analysis and gather market insights to set priorities to channel sales teams
  • Define market lineup based on model catalog
  • Translate marketing strategies (brand initiatives and launch plans) into customized marketing plans by channel/account
  • Serves as liaison to the Sales field and provides TP support/presentations for strategic initiatives/line reviews
  • Create a concept and prepare, sell in/sell out offers and trade partner promotions 
  • Deploy and monitor reference for decisions on assortment, distribution, display, pricing, and promotion at the Trade Partner level


Minimum requirements

  • Minimum 3 years of work experience
  • Bachelor or/and Master's Degree
  • English skills on the B2 level
  • Microsoft Office or Google Suite knowledge

Preferred skills and experiences

  • Major Domestic Appliances knowledge would be a plus
  • Experience in an International Company would be a plus
  • Bulgarian language knowledge would be a plus

What we offer

From day one you will have a great variety of responsibilities and are part of a great international, innovative, and very dynamic organization. Within the organization, there’s an opportunity to develop and grow. Depending on your ambitions - you own your career.

Connect with us and learn more about Whirlpool Corporation


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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