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Product Marketing Manager, KitchenAid

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Date: Dec 6, 2018

Location: Benton Harbor, MI, US, 49022

Company: Whirlpool Corporation

Requisition ID: 28622 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.


Product Marketing Manager, KitchenAid

Function Overview
We are seeking qualified candidates for a Product Marketing Manager opening to join the global KitchenAid Small Appliance organization. 
This position consists of managing a robust global product development pipeline and commercializing programs from the idea stage all the way to execution and beyond. This is your opportunity to step into a significant leadership role that will be demanding and have significant visibility.This position will utilize your marketing, product development, program management and leadership experience and insight supporting our Healthy & Fresh (Food Processors) Category.

Job Resposnibilities

  • Develop a vision and strategy for the global product platform you lead
  • Develop and own product plans with right innovation and product cadence aligned with brand architecture.
  • Leverage consumer insights to drive fact-based, consumer-centric decisions that support our premium brand leadership positioning.
  • Develop & present project business cases including pro forma financials, capital and engineering requirements, and other decision metrics. 
  • Accomplish results through strong cross-functional (including Sales, Brand, Engineering and Technology, Procurement, Logistics, Manufacturing, Finance, etc.) relationships and leadership including product development and launch activities.
  • Accelerate time-to-market while adhering to the Whirlpool Product Development (WPD) process. Drive cross-functional tollgate reviews to bring concepts from ideation stage to production. 
  • Develop and execute strategies to simplify platforms and align future product plans with the strategy.
  • Deliver cost and quality targets for your platform. Coordinate activities with cost and quality leads to develop robust plans to hit and/or exceed targets.

Minimum Requirements

  • Bachelor Degree in Marketing, Business or Engineering
  • 5+ years experience in product development marketing
  • 2+ years of consumer goods experience in areas of brand and/or project management

Preferred Requirements:

  • MBA strongly preferred
  • PMO creation or management experience
  • Strong working knowledge of the WPD  (or similar Stage Gate) methodology
  • Capability to quickly grasp and execute continuous improvement methodologies to various processes 


About us


Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.


At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. 


Additional information about the company can be found on Twitter at @WhirlpoolCorp. 

Nearest Major Market: Niles
Nearest Secondary Market: South Bend

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