MarTech Digital Product Owner (Senior Analyst)

Date: Nov 25, 2021

Location: Benton Harbor, MI, US, 49022 Trenton, NJ, US, 08608 Juneau, AK, US, 99801 San Juan, PR, US, 00901 Helena, MT, US, 59623 Columbus, OH, US, 43215 Chicago, IL, US, 60654 Knoxville, TN, US, 37916 Lincoln, NE, US, 68502 Honolulu, HI, US, 96813 Austin, TX, US, 78701 Sacramento, CA, US, 95814 Boise, ID, US, 83702 Montgomery, AL, US, 36104 Raleigh, NC, US, 27601 Norcross, GA, US, 30071 Columbia, SC, US, 29217 Oklahoma City, OK, US, 73102 Augusta, ME, US, 04330 Bismarck, North Dakota, US, 58501 Jackson, MS, US, 39205 New York City, NY, US, 10155 Hartford, CT, US, 06103 Frankfort, KY, US, 40601 Santa Fe, NM, US, 87501 Atlanta, GA, US, 30303 Salt Lake City, UT, US, 84111 Little Rock, AR, US, 72201 Indianapolis, IN, US, 46225 Phoenix, AZ, US, 85001 Pierre, SD, US, 57501 Boston, MA, US, 02201 Richmond, VA, US, 23219 Banton Rouge, LA, US, 70802 Saint Paul, MN, US, 55102 Providence, RI, US, 02903 Madison, WI, US, 53703 Dover, DE, US, 19901 Tallahassee, FL, US, 32301 Topeka, KS, US, 66603 Harrisburg, PA, US, 17101 Aurora, CO, US, 80011 Concord, NH, US, 03301 Jefferson City, MO, US, 65101 Charleston, WV, US, 25301 Lansing, MI, US, 48933 Olympia, WA, US, 98507 Salem, OR, US, 97301 Annapolis, MD, US, 21401 Cheyenne, WY, US, 82001 Carson CIty, NV, US, 89701 Montpelier, VT, US, 05602 Des Moines, IA, US, 50309

Company: Whirlpool Corporation

Requisition ID: 46358 

Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.


MarTech Digital Product Owner (Senior Analyst)


This role in Summary
Whirlpool is looking for a qualified candidate for the role of Product Owner, Marketing Technology, will report to the Sr. Manager Analytics & Martech on the Digital Marketing team.  This role will be located at our Riverview Campus in Benton Harbor, MI, but we are also open to remote candidates. This is a key role in our newly developed MarTech team. We’re looking for a product owner focused on marketing and advertising technologies. The Martech role is a revenue enabler for D2C under the Analytics and Martech team.  The Martech position serves as the Product Owner for D2C use cases leveraging GIS-maintained marketing technology platforms
A successful candidate will be able to understand marketing strategies of Whirlpool brand websites and partner with multiple teams to define marketing technology roadmap. Responsible for delivery of high-quality consumer experience personalization capabilities.

The Product Owner, Marketing Technology, ingests business requirements that enable marketing technology through the lens of extending as a shopping destination and revenue driver through D2C. 
Your responsibilities will include 

  • Partner with the business unit & discipline teams to prioritize epics/features and break down these epics/features into smaller backlog items that can be delivered during sprints
  • Key participant in sprint planning, who is responsible for prioritizing the backlog, clarifying user stories and acceptance criteria, and using collaboration tools (e.g. Jira, Confluence, and Smart sheets) to facilitate WIP,.
  • Write clear and detailed user stories and acceptance criteria that accurately reflects product and business requirements
  • Persistent review and updating of the product backlog, making sure a recurring cadence is followed so the backlog is always fully groomed and a pipeline of work is always available for the scrum team to execute against
  • Collaborate with other scrum team members to clarify user stories, resolve issues, and remove impediments that might be preventing the team from achieving its sprint goal
  • Present and articulate the work that has been completed in a sprint to an audience of business stakeholders during sprint reviews
  • Continuously gather feedback and update the product backlog so every possible product improvement is always being captured, whether directly from a guest, franchisee, brand partner, or Product Manager
  • Communicate with senior and executive stakeholders on key Martech initiatives - including new and emerging technologies, project status, progres and risk / dependencies.
  •  Maintain high levels of visibility, efficiency and collaboration. 

Minimum Requirement

  • Bachelor Degree or High School Diploma and certifications in Adobe Marketing Technology 
  • 2+ year(s) experience working in agile software development environments
  • 2+ year(s) of direct work experience as a Product Owner in a Scrum environment

Preferred skills and experiences

  • 2+ year(s) of product experience with Adobe Marketing Cloud
  • 2+ year(s) of direct work experience as a Product Owner in a Scrum environment
  • Experience with Hybris ecommerce and content management system (CMS) 
  • Certified Scrum Product Owner (CSPO) and/or Certified Scrum Master (CSM) 
  • Experience managing multiple teams, projects simultaneously
  • Strong leadership is a must to drive product excellence and garner team alignment
  • Strong written and verbal communication skills
  • Digital certifications 


Connect with us and learn more about Whirlpool Corporation 

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

Nearest Major Market: Niles
Nearest Secondary Market: South Bend

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