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Global Product Marketing Manager - KitchenAid Small Appliances

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Date: Jun 8, 2019

Location: Benton Harbor, MI, US, 49022

Company: Whirlpool Corporation

Requisition ID: 32011 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.


Global Product Marketing Manager - KitchenAid Small Appliances


Function Overview

Whirlpool is seeking qualified candidates for a Global Product Marketing Manager to join the KitchenAid Small Domestic Appliance (SDA) organization based in our Global Headquarters in Benton Harbor, MI. This role will focus on the blender category within this group.


The Global Product Marketing Manager  will lead a global product category and own development of the product road map from idea generation to commercialization.   The position will work collaboratively with engineering, design, brand, and regional marketing teams around the globe to ensure in market success.


Job Responsibilities

  • Develop product strategy for the global platform you lead
  • Develop and own product plans aligned with brand architecture
  • Leverage consumer insights to drive fact-based, consumer-centric decisions that support our premium brand leadership positioning
  • Utilize Whirlpool Product Development (WPD) process to drive projects from idea to commercialization
  • Lead cross-functional tollgate reviews - This includes the development & presentation of project business cases including pro forma financials, capital and engineering requirements, and other decision metrics
  • Accomplish results through strong cross-functional relationships and leadership.  Cross functional partners include: regional marketing teams, global brand, engineering, Procurement, supply chain, manufacturing, Finance, etc.)
  • Deliver cost and quality targets for your platform. Coordinate activities with cost and quality leads to develop robust plans to hit and/or exceed targets
  • Provide ongoing support of base business and strategic initiatives to drive growth within your category
  • Travel 10-15% of the time including internationally


Minimum Requirements

  • Bachelor Degree and 5+ years of project management, product marketing or brand management OR Master’s Degree and 2+ years of  project management, product marketing or brand management experience


Preferred Requirements:

  • Degree in marketing
  • Advanced Degree
  • Prior global business experience
  • Consumer oriented product development experience
  • Firm grasp of product development processes, and a proven ability to launch new products
  • Proven success working and leading in a fast paced environment
  • Strong consumer focus, and understanding of project management
  • Proven organizational skills
  • Exceptional communicator with impeccable interpersonal skills
  • Excellent presentation skills
  • Ability to manage multiple projects simultaneously
  • Embody Whirlpool’s culture of respect, integrity, diversity and teamwork

About us

Whirlpool Corporation (NYSE: WHR) is the world's leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 65 manufacturing and technology research centers in 2018. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. 


At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.


Additional information about the company can be found at, or find us on Twitter at @WhirlpoolCorp.

Nearest Major Market: Niles
Nearest Secondary Market: South Bend

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