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Global Marketing Manager - Public Relations, Social Media and Influencer Strategy

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Date: Jul 30, 2019

Location: Benton Harbor, MI, US, 49022

Company: Whirlpool Corporation

Requisition ID: 31400 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.


Global Marketing Manager - Public Relations, Social Media and Influencer Strategy


Currently, we are seeking qualified candidates for a Global Marketing Manager - Public Relations (PR)/Influencer and Social Media to join the KitchenAid Small Domestic Appliances (SDA) organization based in our Global Headquarters in Benton Harbor, MI.


Function Overview
The Global Marketing Manager will drive all Global influencer, Social media, PR, and sponsorship efforts for KitchenAid SDA.  You will be a passionate advocate for the brand - having a deep understanding of the consumer and retail environment.  The position will work collaboratively with the broader marketing organization, category business teams and with the regional teams around the globe.


Job Responsibilities

  • Lead all global influencer, PR, social media and sponsorship strategy development for KitchenAid SDA.  Work with regions to drive execution and regional adaptations.
  • Lead the development of PR Tool Kit creation and responsible for distribution to international PR agencies/regional markets, ensuring cohesive messaging is delivered and best practices are followed across global regions
  • Develop global social media strategies and the development of a KitchenAid Small Appliances (KASA) community.
  • Responsible for monthly management of analytics platforms and coordinating results with global PR agencies/regions.  Develop media monitoring reports & media analysis.
  • Generate & disseminate global PR reports, compiles and distributes top PR/Influencer coverage highlights to regional marketing leads  
  • Work closely with regional marketing leads and PR & digital agency partners 
  • Serve as lead brand contact and manage PR & influencer partner agency
  • Ability to travel 10-15% of the time including internationally


Minimum Requirements

  • Bachelor Degree
  • Minimum 4+ years PR, social media & Influencer experience 


Preferred Requirements

  • Bachelor Degree in Marketing
  • Advanced Degree
  • Prior global business experience strongly preferred
  • Background in PR
  • Excellent verbal, written, presentation, organizational and follow-up skills
  • Effective organizational and project management skills and proven ability to work well under pressure in a fast-paced environment
  • Organized and detail-oriented
  • Experience with PR & media monitoring software
  • A positive attitude with a proactive and collaborative approach  
  • Corporate Communications experience a plus
  • Ability to influence others across departments and at all levels in the organization
  • Strong conflict-management skills
  • Demonstrated attention to detail
  • Embody Whirlpool’s culture of respect, integrity, diversity and teamwork


About us

Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.


At Whirlpool Corporation, we believe that all people matter. Celebrating diversity and including thousands of perspectives empower us to create products that blend into every concept of home. Whirlpool Corporation is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. 


Additional information about the company can be found on Twitter at @WhirlpoolCorp. 

Nearest Major Market: Niles
Nearest Secondary Market: South Bend

Job Segment: Social Media, Media, Corporate Communications, Manager, Marketing, Management

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