Channel Sales Manager - KitchenAid Small Appliances - Amazon & Ecommerce

Date: Dec 30, 2021

Location: Benton Harbor, MI, US, 49022-2692 Olympia, WA, US, 98507

Company: Whirlpool Corporation

Requisition ID: 48383 


Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2020, the company reported approximately $19 billion in annual sales, 78,000 employees and 57 manufacturing and technology research centers. 


Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.



This role in summary

KitchenAid Small Appliances (KASA) sales team is currently seeking qualified candidates for a Sales Manager opening to join our KitchenAid Small Appliances organization at Whirlpool Corporation. This position reports to and is located at our Corporate Headquarters is Southwest Michigan but can also be located remotely in the Seattle, Washington area

The Sales Manager is responsible for developing and executing retail specific go-to-market strategies that deliver our 3 year growth roadmaps. A qualified candidate must be able to utilize their business knowledge to deliver profit plan targets (Net Sales and Direct Contribution Margin) and provide a unique value proposition to their assigned Retailers. In this position, you will work closely with the Brand/Product, Demand Planning, Merchandising & Operations teams to deliver the business plans across all  KitchenAid product categories. 

As a member of the KitchenAid team, your support will be imperative to expand the Whirlpool Corporation’s ecosystem where we can increase value. The KitchenAid team delivers extraordinary performance, operates in a consumer-centric, winning workplace culture, and provides unique career opportunities. Our team creates high-performance, differentiated products with a focus on the overall consumer experience. Through the combination of our people, our brands and products, and our winning spirit, we create exciting career opportunities and a truly rewarding experience.

Your responsibilities will include

  • Develop and execute Retail specific go-to-market strategies (product, promotions, placement, in store activity, etc.) for assigned Retailers/Channels
  • Develop and execute channel strategy to accelerate both Whirlpool Corporation and Retailer growth.  Meet / exceed monthly sales volume, revenue and Direct Contribution Margin targets by retailer
  • Manage full P&L by retailer (Meet targets set within budget manager identifies needed)
  • Create incremental sell-through opportunities to achieve / exceed profit plan for Net Sales and Direct Contribution Margin
  • Support and execute changes of pricing and customer policies to support business deliverables and minimize channel conflict
  • Accountable for supply/demand planning for assigned Retailers
  • Accountable for POS based forecasts (+/-5%). Analyze and understand weekly drivers to POS.
  • Keep a finger on the pulse of business and marketing trends, analyzing and forecasting business results, taking action with cross-functional team to deliver profit plan
  • Track new product progress in the market and collaborate with cross-functional team to modify plans where appropriate
  • Practice agile, creative problem solving by working independently and with direct team on frequent, short deadlines ·
  • 15-30% travel required within the US

Minimum requirements

  • Bachelor’s degree
  • 3+ years of strategic selling and negotiating experience

Preferred skills and experiences

  • Bachelor’s degree in Business or Marketing
  • Experience selling and merchandising with E-commerce Retailers, Mass Retailers or an accelerated growth Retailer
  • Utilize data to formulate or support strategies
  • Understanding of trade channel selling processes / channel management, and financial analysis
  • Communicator with impeccable interpersonal skills, clear and effective writing, and excellent presentation skills
  • Manage multiple projects simultaneously
  • Leadership skills to positively influence the KASA culture
  • Project management and organizational skills



Connect with us and learn more about Whirlpool Corporation 


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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