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Associate, Category Management

Date: Jan 8, 2021

Location: Badalona, ES, 08917

Company: Whirlpool Corporation

Requisition ID: 41029 

Whirlpool Corporation is consistently recognized by Fortune Magazine as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Respect, integrity, diversity and inclusion, teamwork and the spirit of winning propel our teams to excellence. Get to know us and see what it's like to be part of the world's leading major home appliance company.



The opportunity:

Want to improve life at home for millions of families? Come and join our Category Management team for Spain as an Associate, Category Manager (junior level). This organization is responsible for the category business result, translating product leadership strategy into Go To Market plans by market.


The position is located in Barcelona. In Spain, we have a clear vision: grow to become a leading company, in every category.



Your task in this role will include:

You will report directly to the Marketing Manager for Iberia and you will work under the guidance and the leadership of the Category Manager Senior. Your main responsibilities will include:


  • Support Category manager for launch execution in the market. Participate in the forecast process for New launches and Range management
  • Define preferred launch windows and distribution strategy for new product introductions.
  • Consolidate marketing inputs on-base catalogue requirements and feed to HQ
  • Support CM in defining regional line up based on base model catalogue including a selection of area SKUs
  • Deliver Area P&L per product group and provide input to EMEA category P&L
  • Translate push plans into markets. Support markets in service level improvement
  • Recommend PMR strategy and objectives for the category and define PMR execution by market
  • Contribute to the definition of POS material requirements
  • Take charge of product support, in particular, focusing on quality management
  • Support price positioning and price change scenarios for different areas by category
  • Support on key Trade Partners meeting preparation and presentation, and support Marketing Manager & Trade marketing in category presentation to sales
  • Prepare ranges into the systems for PP deployment and consolidation for its category



Background and Experiences

Minimum Requirements to Succeed


  • Master in market analysis and insights, product management or any related field
  • 2 years of experience in areas such as product specialist, trade marketing, product training
  • Fluent in Spanish and English (both written and spoken)



Preferred Requirements


  • First experience in a fast-moving environment and a preferred experience in white goods
  • Knowledge in sales, brand/ communication, and/ or merchandising
  • Strong experience in PMR strategy with good analytical skills
  • Understanding in P&L, Trade Partner Margin and rotation
  • Good communication skills, able to work in a cross-functional environment
  • Ability to adjust to a changing environment or situation and to adopt a flexible approach that shifts according to the situation
  • Ability to work with SAP, dynamics and other IT tool



Whirlpool Corporation (NYSE: WHR) is the world’s leading kitchen and laundry appliance company, with approximately $20 billion in annual sales, 77,000 employees and 59 manufacturing and technology research centers in 2019. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at

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