Analyst, Digital Marketing

Date: Jun 23, 2022

Location: Apodaca, NLE, MX, 66634

Company: Whirlpool Corporation

Requisition ID: 52857 


Whirlpool Corporation (NYSE: WHR) is committed to being the best global kitchen and laundry company, in constant pursuit of improving life at home. In an increasingly digital world, the company is driving purposeful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit and Yummly. In 2021, the company reported approximately $22 billion in annual sales, 69,000 employees and 54 manufacturing and technology research centers.

Whirlpool Corporation is consistently recognized by FORTUNE as one of the World’s Most Admired Companies. Our values are the driving force behind everything we do. Integrity, Respect, Inclusion & Diversity, One Whirlpool, and Spirit of Winning propel our teams to excellence. Get to know us and see what it's like to be part of a company that is in constant pursuit of improving life at home.

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

The position we are searching for is an experienced and knowledgeable Search Engine Optimization (SEO) Analyst to join our D2C Digital Products Team. As a SEO analyst she/he will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, the position will play a huge role in driving our business' growth and success.
The position will work in a very dynamic and multi-cultural environment in direct contact and coordination with the D2C Global team and the central/local e-business teams in LARN.  

Your responsibilities will include

Experience as SEO Specialist or similar role; web analytics, marketing or  eCommerce.
Knowledge of front-end technologies  (i.e. HTML, CSS, JavaScript and other front, etc)
Experience with Google 360 tools and SEO tools
Ability to analyze data and provide evidence-based recommendations
Project Management skills (better with Agile or PM experience)
Critical thinker and problem-solving skills
Exceptional team player
Great interpersonal and communication skills
Sense of ownership and pride in personal performance and its impact on our company’s success.

Minimum requirements

Planning and implementation of our regional SEO strategy (LARN)
SEO Audit
Diagnosis and strategy
Sitemap, content (title tags, meta descriptions, and header tags), loss of traffic, sitemap, backlinks, interlinking, performance (pagespeed and core web vitals), outlines
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate,traffic and other KPIs
Prepare and present reports regularly
Identify problems and deficiency and guide the implementation of solutions in a timely manner
Identify and guide the implementation of automatic processes to monitor SEO KPIs
Suggest improvements for process and productivity optimization
Work with development and marketing teams to properly implement SEO best practices within ecommerce sites (11 sites)
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Gain functional ownership and develop leadership within the D2C organization.

Preferred skills and experiences

Web analytics, marketing and eCommerce
Able to understand business functionality and translate it into application requirements
Intellectual curiosity and the ability to question thought partners across functional areas
Project Management skills (better with Agile or PM experience)
Strong analytical skills with the ability to learn new things
Critical thinker and problem-solving skills
Exceptional team player
Good time-management skills
Great interpersonal and communication skills
Outstanding written and verbal communication skills

Scholarship: Digital marketing
Professional Experience: +2 years of experience as SEO Specialist or similar role
Idioms: English, proficient / advanced

Proven success in SEO
Web architecture
Knowledge of front-end technologies  (i.e. HTML, CSS, JavaScript and other front, etc)
Deep experience on Google 360 tools (Google Ads, Google Analytics, Google Tag Manager, Google Search Console)
Experience on SEO analysis tools (i.e. Screaming Frog, HRef, etc) strongly recommended.    



Connect with us and learn more about Whirlpool Corporation


See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.


At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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